Food for Thought (9/19)

Posted September 19, 2008 by axiomawards
Categories: Food for Thought

“A friend is someone who you can tell your complaints; a good friend is someone you can tell your dreams.”

Dale Dauten

“I am only one; but I am still one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do.”

Helen Keller

“We must accept finite disappointment, but we must never lose infinite hope.”

Martin Luther King, Jr.

Why Didn’t I Think of That?

Posted September 19, 2008 by axiomawards
Categories: Author Spotlight

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“Intellectual property (IP) is a legal field that refers to creations of the mind such as musical, literary, and artistic works; inventions; and symbols, names, images, and designs used in commerce, including copyrights, trademarks, patents, and related rights. Under intellectual property law, the holder of one of these abstract properties has certain exclusive rights to the creative work, commercial symbol, or invention by which it is covered.” –Wikipedia

After reading this description, it’s no wonder why one might need help in understanding the complex world of Intellectual Property. Well, fret no more. Our gold medal winner in the Entrepreneurship category can tell you all you need to know and more.

From Edison to Ipod: Protect Your Ideas and Make Money, a book by experts Frederick W. Mostert and Lawrence E. Apolzon, demystifies the concepts of Intellectual Property, making one of the today’s most misunderstood business topics comprehensible in a clear, concise, and insightful fashion. With this remarkable guide, readers can expert to learn when, how, and why to safeguard their ideas and inventions.

Liar, Liar, Pants on Fire

Posted September 12, 2008 by axiomawards
Categories: Author Spotlight

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It’s not Mark Kohler’s fault lawyers have gained a bad rep when it comes to telling the truth; he just thought it would make a good title. And a great book.

 

Lawyers are Liars: The Truth About Protecting Our Assets!, a bronze medal winner in the real estate category, offers valuable information on protecting your hard earned assets. In addition to protecting you against those unfortunate lawyers, Kohler’s book warns of the industry’s numerous frauds and cheats waiting to take advantage of the innocent uniformed. According to Kohler, it takes a lot more than a simple do-it yourself scheme to ensure your economic safety.  Drawing in advice from experts around the globe, he provides the most successful strategies in protecting your assets.

 

Undoubtedly, this book will become a desktop resource for not only the average middle income American wanting to protect his or her assets, but attorneys, estate planners and financial professionals guiding their clients through this complex area of the law.”  

 

 

Visit the author’s website.

 

Selling Foreign Rights Around the World

Posted September 5, 2008 by axiomawards
Categories: Article

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From the Independent Publisher, the online magazine

Readers in Other Countries May Not Be as Different as You Think
by Elliott Katz Are you missing opportunities to sell foreign rights for your book because you think people in other cultures are different than North Americans?

When I wrote Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man (available in bookstores and online from Amazon.com), I thought it was for North American men who need to show more leadership in their relationships with women – a trait that many women want in men today. (This may explain why many women won’t “settle” and why women give this book to men to help turn them into Mr. Right.)

I thought men in other cultures were different, but after selling translation rights to publishers in 13 countries in Asia, Europe, Latin America and Africa, I realized that while cultures may be different, human nature is similar. The message: While not all books succeed with foreign sales, you may be missing potential opportunities. It pays to give it a try.

Major life challenges often motivate people to grow and learn from the experience. Many people also want to share the life lessons they learned by writing a book and getting the book out to as many people as possible around the world.

I set out to achieve this goal with a book I wrote on an unique almost unprecedented topic — insights on what it means to be a man. There are plenty of books on Women’s Issues, but what about Men’s Issues? Like many men today, I felt bewildered by the messages we hear in the media. I started looking for insight about being a man. I soon realized I was not alone in searching for this insight. I met many men who said they were also unsure of their roles. I also heard many women complain about today’s men who don’t act the way they expect a man to be.

My journey led me learn the timeless insights that fathers and other older male role models would teach younger men – admirable traits such as emotional strength, leadership, decisiveness and responsibility, the traits women told me they wanted but felt many men today lacked. As I learned this ideas, I felt I needed to share it with others.

The reaction I received to my book, Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man, particularly from women, made me realize that the insight in the book addressed a situation that affected relationships not only in North America, but in many countries. With the goal of making a difference and helping bring peace into relationships, I decided to try selling the book in other countries.

How does one sell rights in the international marketplace?

My first foreign rights sales occurred as a result of Book Expo America, where for a small fee, the book was displayed in a co-op booth. Although the book didn’t take Book Expo by storm — as I somehow thought it would — it received interest from and I sold translation rights to publishers in Mexico, Poland and Nigeria. If publishers in such diverse countries and cultures wanted the book, I was sure publishers in other countries would also want it.

Using the Internet, I researched and contacted literary agents in other countries who sell translation rights to publishers in their country. I found that agents who were personally enthusiastic about the book sold it quickly. The agent in Korea wrote to me that said she kept nodding in agreement as she read the book. She sold it to a new publisher focusing on books on personal growth. In Japan, an agent wrote that he thought all the men in his office should read the book. He soon sold it to a publisher that has published some of Japan’s best selling books ever. As the book gained momentum, I updated agents on rights sales in other countries and with reviews and other coverage.

What began as my own journey, seeking to learn about being a man in a relationship, is making a difference in the lives of people in places like Warsaw, Seoul and Tokyo. I’ve realized that human nature – especially when it comes to men in relationships, is so similar that Being the Strong Man a Woman Wants is striking a chord in countries with vastly different cultures.

The biggest surprise? While the book is written for men, many women buy it to give to men, and the most common question I receive from women is: “How do I get him to read it?”

Six Steps to Successful Foreign Rights Sales

1. Prepare an exciting email that sells the book. Include:
– successes to date, including sales figures and other rights sales;
– a short summary of the book and the table of contents;
– reviews and endorsements of the book;
– links to the book’s Web site, its page on Amazon.com, and radio and video coverage;
Offer to send a copy of the book and ask for the agent’s mailing address.

2. Research foreign rights agents. Good literary agents know the publishers in their markets. When a publisher receives a submission from an agent they know, they usually give it attention. To find agents:
– Display the book at international book fairs which agents attend – such as BookExpo America, Frankfurt, London and Beijing.
– Consult the list of foreign rights agents in International Literary Market Place, available in the reference section of many libraries.
– Google “foreign rights agents” and “foreign rights.” Results will include publishers’ and literary agents’ web pages with names and contact information of their foreign rights agents.
To find agents who specialize in a certain genre, such as children’s books, go to web sites of publishers of that genre and look at their list of foreign rights agents.

3. Send agents the email about your book. When you receive a positive response, send the book with copies of reviews and anything else agents can use to sell the book. Most foreign rights agents charge 10 per cent commission on the advance and royalties.

4. Support your agents’ efforts. Send updates on other rights sales, reviews and other media coverage for the agent to send to publishers.

5. When you get an offer. Negotiate the contract. Foreign rights contracts usually grant the publisher only the right to publish the book in its language. All other rights, such as serial rights, are usually retained. Ask your agent about withholding tax that is paid to that country’s government. It’s usually 10 to 15 per cent. A common approach to negotiating an advance is to ask for the royalties for the entire first printing. You can calculate this amount as the offer should include the number of copies in the first printing, the proposed retail price and a royalty rate.

6. Thank your agent. Once you make the deal, thank your agent. He or she will appreciate it. It’s human nature.

* * * * *

Elliott Katz is the author of Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man. If you have questions, you can contact him at ElliottRKatz@aol.com and via www.AwardPress.com.

Food for Thought (8/27)

Posted August 27, 2008 by axiomawards
Categories: Food for Thought

 

“Instead of thinking about where you are, think about where you want to be. It takes twenty years of hard work to become an overnight success.”

Diana Rankin

 

“Keep your face to the sunshine and you cannot see the shadows.”

Helen Keller

 

“There is a better way for everything. Find it.”

Thomas Edison

 

Full-Time Woman, Part-Time Career

Posted August 22, 2008 by axiomawards
Categories: Author Spotlight

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As we recieve more and more axiom entrants, we have discovered that these authors are as diverse as the books they submit. Take for example the bronze medal winner of the Self-Employment/Home-Based Business category, Karen Stede Terry:

Karen Steede Terry is an Axiom award-winning author, successful entrepreneur, career management expert, dedicated volunteer and devoted mom. Her second book Full-Time Woman, Part-Time Career: Launching a Flexible Business That Fits Your Life, Feeds Your Family and Fuels Your Brain is the definitive companion for women who want to earn an independent living while enjoying everything family life has to offer. As an expert coach, Karen advises women on how they can use their existing professional skills to go out on their own and build a flexible business.

After getting married and moving to a new city without having a job, Karen chose to strike out on her own rather than jump back into the job market. She was the first woman to obtain training certifications from
TrimbleR Navigation, LTD. and ESRIR, Inc., the two market leaders in the Global Positioning Systems (GPS) and Geographic Information Systems (GIS) markets, respectively. She was also the exclusive GIS/GPS
trainer for the State of Texas for five years.

After teaching her classes, Karen was approached by students and colleagues for advice on her flexible business model. Most were young women looking to combine a successful professional career with
motherhood. She discovered a lack of resources for women who desired to be at home with their families and pursue their professional interests. Karen embraced her teaching instincts and set out to provide guidance and coaching for women looking to start home businesses. Her efforts culminated in her second book, titled Full-Time Woman, Part-Time Career.

Visit the author’s website.

 

Heard It Through The Grape Vine

Posted August 6, 2008 by axiomawards
Categories: Author Spotlight

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 Communication has long been the cornerstone of successful business, but the way in which one communicates has proved to be even more pivotal. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly stresses the art of honest conversation and truly listening to one’s customers in an effort that earned her a gold medal in our Advertising/Marketing category. Kelly argues that this open communication allows companies to become aware of their clients’ needs and identify what is important to them. She provides readers with all they need to facilitate meaningful discussion, connect on an emotional level, and accomplish their marketing goals 

Visit the author’s website.