Archive for the ‘Author Spotlight’ category

Chicken Noodle Soup for the 20-Something’s Soul

November 11, 2008

 

Congratulations! You’ve spent your hard earned money on the chance for a quality education and your precious time on studying into the wee hours of the morning. At times it was difficult and you weren’t sure if you had it in you, but you stuck with it. It’s taken blood, sweat, and tears, but you’ll forever have the degree to prove it. You are a college graduate.

 

Now what? 

 

Welcome to the real world. That’s what Nicholas Aretakis, author of the gold medal winner in the Career category, would say. But fear not, for he also comes bearing good news.  In his book, No More Ramen: The 20-Something’s Real World Survival Guide, he offers advice on how to face head on all those challenges recent graduates face after leaving college. By conducting more than 200 interviews with graduates across the nation, Aretakis is able to effectively identify and address the questions facing those countless faces ready to make the transition from university life to a professional career.  Besides commenting on basic aspects such as finding a job and financial aspects, this road map to the real world can help today’s youth learn to balance a career with their personal lives to find happiness and success. 

 

Whether you like it or not, the choices you make today will set you up for your future…whatever path you take, you’ll learn things, you’ll grow, and you’ll become a different person.” 

Click here to visit the author’s website.

 

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Polar Perspectives

October 10, 2008

 

With all we hear on the news, it is no wonder the economy is on almost all of our minds these days. When it comes to money, no one knows how to ensure that they are making the most of it; no one quite like David Bensimon, that is.

 

A top honored graduate in his 5 year business program, Bensimon has two decades of experience with nearly all things related to investing, both foreign and domestic. He has held a number of high ranking positions during his career with top investment banks in Europe and has even spent a year on the floor of a major Asian futures exchange. Bensimon puts this knowledge to good use in his gold medal winning book in the Investing category, Polar Perspectives. This hefty volume offers his outlook over the next 10 years and beyond. Of course, all predictions are based on probability, but this is a chance we’re willing to take.

 

 

 Visit the author’s website.

Why Didn’t I Think of That?

September 19, 2008

“Intellectual property (IP) is a legal field that refers to creations of the mind such as musical, literary, and artistic works; inventions; and symbols, names, images, and designs used in commerce, including copyrights, trademarks, patents, and related rights. Under intellectual property law, the holder of one of these abstract properties has certain exclusive rights to the creative work, commercial symbol, or invention by which it is covered.” –Wikipedia

After reading this description, it’s no wonder why one might need help in understanding the complex world of Intellectual Property. Well, fret no more. Our gold medal winner in the Entrepreneurship category can tell you all you need to know and more.

From Edison to Ipod: Protect Your Ideas and Make Money, a book by experts Frederick W. Mostert and Lawrence E. Apolzon, demystifies the concepts of Intellectual Property, making one of the today’s most misunderstood business topics comprehensible in a clear, concise, and insightful fashion. With this remarkable guide, readers can expert to learn when, how, and why to safeguard their ideas and inventions.

Liar, Liar, Pants on Fire

September 12, 2008

It’s not Mark Kohler’s fault lawyers have gained a bad rep when it comes to telling the truth; he just thought it would make a good title. And a great book.

 

Lawyers are Liars: The Truth About Protecting Our Assets!, a bronze medal winner in the real estate category, offers valuable information on protecting your hard earned assets. In addition to protecting you against those unfortunate lawyers, Kohler’s book warns of the industry’s numerous frauds and cheats waiting to take advantage of the innocent uniformed. According to Kohler, it takes a lot more than a simple do-it yourself scheme to ensure your economic safety.  Drawing in advice from experts around the globe, he provides the most successful strategies in protecting your assets.

 

Undoubtedly, this book will become a desktop resource for not only the average middle income American wanting to protect his or her assets, but attorneys, estate planners and financial professionals guiding their clients through this complex area of the law.”  

 

 

Visit the author’s website.

 

Full-Time Woman, Part-Time Career

August 22, 2008

As we recieve more and more axiom entrants, we have discovered that these authors are as diverse as the books they submit. Take for example the bronze medal winner of the Self-Employment/Home-Based Business category, Karen Stede Terry:

Karen Steede Terry is an Axiom award-winning author, successful entrepreneur, career management expert, dedicated volunteer and devoted mom. Her second book Full-Time Woman, Part-Time Career: Launching a Flexible Business That Fits Your Life, Feeds Your Family and Fuels Your Brain is the definitive companion for women who want to earn an independent living while enjoying everything family life has to offer. As an expert coach, Karen advises women on how they can use their existing professional skills to go out on their own and build a flexible business.

After getting married and moving to a new city without having a job, Karen chose to strike out on her own rather than jump back into the job market. She was the first woman to obtain training certifications from
TrimbleR Navigation, LTD. and ESRIR, Inc., the two market leaders in the Global Positioning Systems (GPS) and Geographic Information Systems (GIS) markets, respectively. She was also the exclusive GIS/GPS
trainer for the State of Texas for five years.

After teaching her classes, Karen was approached by students and colleagues for advice on her flexible business model. Most were young women looking to combine a successful professional career with
motherhood. She discovered a lack of resources for women who desired to be at home with their families and pursue their professional interests. Karen embraced her teaching instincts and set out to provide guidance and coaching for women looking to start home businesses. Her efforts culminated in her second book, titled Full-Time Woman, Part-Time Career.

Visit the author’s website.

 

Heard It Through The Grape Vine

August 6, 2008

 Communication has long been the cornerstone of successful business, but the way in which one communicates has proved to be even more pivotal. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly stresses the art of honest conversation and truly listening to one’s customers in an effort that earned her a gold medal in our Advertising/Marketing category. Kelly argues that this open communication allows companies to become aware of their clients’ needs and identify what is important to them. She provides readers with all they need to facilitate meaningful discussion, connect on an emotional level, and accomplish their marketing goals 

Visit the author’s website.

 

Winds of Change

July 9, 2008

 

Economic powerhouses beware; there’s a new kid on the block and he’s ready to play. Actually, make that a few new kids.

 

Author Antoine van Agtmael hit the nail on the head when he coined the phrase “emerging markets” decades ago. This term, accurately replacing what was formerly labeled “Third World,” describes the shift that is occurring in the global market. According to van Agtmael, these emerging markets will have claimed fifty percent of the global economy within the next quarter centaury. His book gold medal winning book, The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World, describes how countries like Brazil, India, and China have scaled the economic ladder and how they will continue to do so. Drawing upon years of experience and knowledge, van Agtmael also informs readers of how understanding this growth is crucial to understanding globalization in the future as well as the fate of the Western influence.

 

 

The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World, by Antoine van Agtmael, was the gold medal winner of the Economics category. Visit the website by clicking here.