Archive for the ‘Article’ category

The American Scream

October 31, 2008

This last day of October, monstrous masks and creepy costumes aren’t the only thing to be afraid of. With all of the recent media attention, one cannot help but hear of the frightening state of our economy. Well, good news; we’ve found a book that not only adresses the issue head on, but offers a decievingly simple solution. Taken from Independent Publisher, the online magazine:

 

OverSuccess: America’s Dangerous Obsession with Success, Status and Celebrity
New book warns of problems and offers solutions

by Jim Barnes

It’s a frightening time in America, and I’m not talking about Halloween. From “Wall Street to Main Street,” economic woes prevail: the Stock Market is in turmoil, Americans are drowning in record debt, and consumer economic expectations are at their lowest level of this index’s 40 year history.

 

“Unlike previous recessions, it’s about more than high oil prices and a faltering GDP,” says author and former New Hampshire state senator Jim Rubens. “After three decades of pedaling harder and faster to meet our culture’s increasingly lofty goals and progressively more inaccessible role models, even the economically secure have reached psychological exhaustion. The good news is that we are ready to question these goals and role models and, in the process, to redefine the meaning of success in America.”

 

 In his new book, OverSuccess: Healing the American Obsession with Wealth, Fame, Power, and Perfection (Greenleaf Book Group Press, October 2008), Jim Rubens takes a look into America’s epidemic of obsession with wealth, fame, and power. According to Rubens, this “disease” is what’s depriving millions of Americans with satisfying and meaningful lives. Offering hope, the book outlines 20 ways that individuals, businesses, and volunteer organizations can satisfy the American drive for recognition and personal achievement without the burden of “Over Success.”

 

“We’re poisoned by this thing I call OverSuccess, and it’s not just the Congress and ‘pork barrel’ spending. Even our presidential candidates are grossly misleading us right now. To tell us the truth in these last few weeks before the election would be very risky. Jimmy Carter’s ‘sweater speech’ and Barack Obama’s tire gauge comment didn’t go over well with an American public obsessed with personal comfort and unfettered progress.”

 

“The biggest problem we face today politically is that we’re the world’s largest debtor, and the pace we’re on is unsustainable. We need to curb our consumption and readjust our practices and values accordingly. We’ll come through it just fine, but we will have to adjust to a new economic reality and face the social consequences.”

 

More disturbing statistics:

 

 

·  According to Federal Reserve Board data, total public and private debt relative to the size of our economy has reached its highest level in a century, our debt load doubling since just 1980. We’ve gorged on expensive houses, cars, wars, and bridges to nowhere to the point of threatening the entire world financial system.

·  One in four of us tell the General Social Survey that we have no close friends, more than double the friendless rate in 1985. Spouses in dual-income families with children spend an astonishingly small twelve minutes a day talking with each other. Almost 30 percent of working Americans take no vacation time at all, our average vacation being only thirteen days, half that of the next lowest industrialized nation. We say that having sex is our single most favorite thing to do, but we are so busy on our career and
debt treadmills that we spend only three minutes a day doing it.

·  Gallup polling finds a record 80 percent of Americans viewing our moral values as weak and declining. Ethical collapse is ubiquitous: Tax cheating has tripled since 1990. Sixty percent of high school and college students anonymously admit to academic cheating. Ninety percent of job seekers falsify their resumes.

·  Since 1960, obesity has tripled to one in three of us. Roughly one in four of us are addicted to at least one substance or behavior. The most extensive-ever survey of American mental heath found that the lifetime risk of major depression for today’s young adults is seven times higher than for those born two generations earlier.

 

How can we get off the hamster wheel of success when mass media constantly makes us want what we can’t have by filling our waking lives with images of the beautiful, wealthy, famous and powerful? We in the world of independent publishing know this all too well, as the conglomerated media has brought about larger audiences for “superstar” authors, but made it harder for first-time or little-known authors to break through. Is the solitary nature of the writer even compatible with celebrity?

 

 

“We need to stop being fixated on ‘bigness’ and superheroes, and start creating what I call ‘new villages’ in which to live, work and interact socially and politically,” says Rubens. “Building these communities from the bottom-up will require grassroots efforts where people get recognized for their contributions and talents. Smaller political units will be more responsive to people’s needs and local media and entertainment will offer healthy alternatives to the national, commercial-based mass-media that feeds our obsession with celebrity and consumerism.”

 

 

“Somehow the American Dream has been replaced with the trappings of wealth and fame, and we need to face this fact and start finding new ways to achieve healthy success.”

 

 

We asked Jim Rubens to explain more about OverSuccess and elaborate on some of his solutions.

 

 

To read the rest of the article, and IP’s interview with Jim Rubens, please visit www.independentpublisher.com 

 

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Success: Spelled A-X-I-O-M

October 10, 2008

Here is an e-mail regarding the latest success an axiom award has brought one of our spotlighted authors, Evan Rosen: 

Since The Culture of Collaboration by Evan Rosen received a gold medal in the Axiom Business Book Awards, things have been going really well for the title.

I thought you might be interested that the book will be featured on the premiere of CNBC’s 5-part series “Collaboration Now.” The show premieres this Sunday, Oct. 12 at 8 p.m. EST and will re-air at 1 a.m. You can read the author’s blog post about the show at:
http://collaborationblog.typepad.com/collaboration/2008/10/cnbc-featuring-the-culture-of-collaboration.html

We’re going back to press with the title, and we’re printing the gold medal on the jacket.

Thank you! 

Be sure to check it out!

Selling Foreign Rights Around the World

September 5, 2008

From the Independent Publisher, the online magazine

Readers in Other Countries May Not Be as Different as You Think
by Elliott Katz Are you missing opportunities to sell foreign rights for your book because you think people in other cultures are different than North Americans?

When I wrote Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man (available in bookstores and online from Amazon.com), I thought it was for North American men who need to show more leadership in their relationships with women – a trait that many women want in men today. (This may explain why many women won’t “settle” and why women give this book to men to help turn them into Mr. Right.)

I thought men in other cultures were different, but after selling translation rights to publishers in 13 countries in Asia, Europe, Latin America and Africa, I realized that while cultures may be different, human nature is similar. The message: While not all books succeed with foreign sales, you may be missing potential opportunities. It pays to give it a try.

Major life challenges often motivate people to grow and learn from the experience. Many people also want to share the life lessons they learned by writing a book and getting the book out to as many people as possible around the world.

I set out to achieve this goal with a book I wrote on an unique almost unprecedented topic — insights on what it means to be a man. There are plenty of books on Women’s Issues, but what about Men’s Issues? Like many men today, I felt bewildered by the messages we hear in the media. I started looking for insight about being a man. I soon realized I was not alone in searching for this insight. I met many men who said they were also unsure of their roles. I also heard many women complain about today’s men who don’t act the way they expect a man to be.

My journey led me learn the timeless insights that fathers and other older male role models would teach younger men – admirable traits such as emotional strength, leadership, decisiveness and responsibility, the traits women told me they wanted but felt many men today lacked. As I learned this ideas, I felt I needed to share it with others.

The reaction I received to my book, Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man, particularly from women, made me realize that the insight in the book addressed a situation that affected relationships not only in North America, but in many countries. With the goal of making a difference and helping bring peace into relationships, I decided to try selling the book in other countries.

How does one sell rights in the international marketplace?

My first foreign rights sales occurred as a result of Book Expo America, where for a small fee, the book was displayed in a co-op booth. Although the book didn’t take Book Expo by storm — as I somehow thought it would — it received interest from and I sold translation rights to publishers in Mexico, Poland and Nigeria. If publishers in such diverse countries and cultures wanted the book, I was sure publishers in other countries would also want it.

Using the Internet, I researched and contacted literary agents in other countries who sell translation rights to publishers in their country. I found that agents who were personally enthusiastic about the book sold it quickly. The agent in Korea wrote to me that said she kept nodding in agreement as she read the book. She sold it to a new publisher focusing on books on personal growth. In Japan, an agent wrote that he thought all the men in his office should read the book. He soon sold it to a publisher that has published some of Japan’s best selling books ever. As the book gained momentum, I updated agents on rights sales in other countries and with reviews and other coverage.

What began as my own journey, seeking to learn about being a man in a relationship, is making a difference in the lives of people in places like Warsaw, Seoul and Tokyo. I’ve realized that human nature – especially when it comes to men in relationships, is so similar that Being the Strong Man a Woman Wants is striking a chord in countries with vastly different cultures.

The biggest surprise? While the book is written for men, many women buy it to give to men, and the most common question I receive from women is: “How do I get him to read it?”

Six Steps to Successful Foreign Rights Sales

1. Prepare an exciting email that sells the book. Include:
– successes to date, including sales figures and other rights sales;
– a short summary of the book and the table of contents;
– reviews and endorsements of the book;
– links to the book’s Web site, its page on Amazon.com, and radio and video coverage;
Offer to send a copy of the book and ask for the agent’s mailing address.

2. Research foreign rights agents. Good literary agents know the publishers in their markets. When a publisher receives a submission from an agent they know, they usually give it attention. To find agents:
– Display the book at international book fairs which agents attend – such as BookExpo America, Frankfurt, London and Beijing.
– Consult the list of foreign rights agents in International Literary Market Place, available in the reference section of many libraries.
– Google “foreign rights agents” and “foreign rights.” Results will include publishers’ and literary agents’ web pages with names and contact information of their foreign rights agents.
To find agents who specialize in a certain genre, such as children’s books, go to web sites of publishers of that genre and look at their list of foreign rights agents.

3. Send agents the email about your book. When you receive a positive response, send the book with copies of reviews and anything else agents can use to sell the book. Most foreign rights agents charge 10 per cent commission on the advance and royalties.

4. Support your agents’ efforts. Send updates on other rights sales, reviews and other media coverage for the agent to send to publishers.

5. When you get an offer. Negotiate the contract. Foreign rights contracts usually grant the publisher only the right to publish the book in its language. All other rights, such as serial rights, are usually retained. Ask your agent about withholding tax that is paid to that country’s government. It’s usually 10 to 15 per cent. A common approach to negotiating an advance is to ask for the royalties for the entire first printing. You can calculate this amount as the offer should include the number of copies in the first printing, the proposed retail price and a royalty rate.

6. Thank your agent. Once you make the deal, thank your agent. He or she will appreciate it. It’s human nature.

* * * * *

Elliott Katz is the author of Being the Strong Man a Woman Wants: Timeless Wisdom on Being a Man. If you have questions, you can contact him at ElliottRKatz@aol.com and via www.AwardPress.com.

What’s in a Name?

July 9, 2008

The Axiom Business Book Awards have established themselves as a program that annually recognizes the best in business titles. However, the word “axiom” itself has not merited the same recognition. If you have ever wondered about the origin of the awards’ namesake, fret no more. This entry from dictionary.com should clear things up a bit.

 

 

ax·i·om [ak-see-uh m]

–noun

  1. a self-evident truth that requires no proof.
  2. a universally accepted principle or rule.
  3. Logic, Mathematics. a proposition that is assumed without proof for the sake of studying the consequences that follow from it.

 

How Can Business Books Keep Pace?

July 1, 2008
From Independent Publisher, the online magazine
The High-Tech Solution to the Business Book High-Tech Problem

by Nina L. Diamond

While reading some very insightful and helpful books as a judge for the 2008 Axiom Business Book Awards, I was struck by this one powerful thought: Of all the things I wouldn’t want to do in publishing, writing or publishing a business book is near the top of the list.

Not that there’s anything wrong with business books, their authors, or the companies who publish them.

It’s just that it must be maddening knowing that because high-tech marketing methods appear and change so often, business practices become incomplete and even practically obsolete at least once or twice a year.

And that means that business books do, too.

About 12-18 months ago, publishers contracted for most of the business books that were published this week. But, in the last nine months, YouTube has become the hottest way to market just about everything and everyone. Business books that have been published in the last few months and will come out in the next few months – unless they were crash-produced – had no chance to detail YouTube’s enormous impact on marketing, promotion, and public relations, and how business book readers could use that internet phenomenon to their business advantage.

That’s just one example of the speed at which high-tech marketing opportunities change and how difficult it is for business book publishers to keep pace.

As a big fan of paper, and the traditional book-reading experience, I’ve never been a fan of e-books, no matter what names the technology is given or how it’s delivered via computerized gizmos, even those designed to resemble books.

But, even I can make a case for business books to be made available ASAP via said gizmos so that they’re not incomplete or obsolete before they even hit bookstore shelves.

Business book publishers may also want to cut the lead time back from the usual nine months or a year (or more) between contract and publication. Sure, it means that those publishers wouldn’t be able to rely on the traditional seasonal paper catalogs to make sales to booksellers six months before a book is published. But, they could, instead, market to bookstores via e-mailed and online catalogs a month or two before publication.

If technology is giving them this problem, publishers might as well take advantage of technology to solve it.

* * * * *

Nina L. Diamond is a journalist, essayist, and the author of Voices of Truth: Conversations with Scientists, Thinkers & Healers. Her work has appeared in numerous publications, including Omni, The Los Angeles Times Magazine, The Chicago Tribune, and The Miami Herald.

Ms. Diamond was a writer and performer on Pandemonium, the National Public Radio (NPR) satirical humor program, for its entire run in Miami and select markets nationwide from 1984-1998. As an editor, she works frequently with other authors and journalists on both fiction and non-fiction.

The Making of an Axiom Award Winner

June 11, 2008
From Independent Publisher, the online magazine:The Making of an Axiom Award Winner
How do you write and publish an award-winning book? Does it take a wealth of knowledge and years of experience? Not necessarily…
by Jim BarnesWhen judges for the Axiom Business Book Awards cracked open the bright red cover of Achieve Brand Integrity, we knew we were evaluating a very unique book. But not until we met author Gregg Lederman at the Axiom Awards reception did we realize just how unique his publishing experience was. Here is the true story of Gregg and his proclaimed “clueless self-publishing team”, and how -– in spite of being naive about each step in the publishing process –- they came out with a winner!

Gregg Lederman founded Rochester, N.Y. based Brand Integrity, Inc. in 2002 to help companies improve business results and employee performance. Like many successful and growing organizations, Gregg realized how valuable it would be document and share the methodologies his team had developed in helping hundreds of companies build more profitable work cultures. It also could help current and prospective clients quickly embrace the company’s philosophy and processes, and understand what it takes to truly translate strategies into the employee behaviors and experiences that bring a brand to life. So, he decided to write and publish a book. Why not?

Thus began Gregg’s and his team’s journey into the world of publishing, where multiple unknowns actually defined a powerful course of action:

1. Gregg had never written a book. “I had no real experience with writing, so I decided to write like I talk,” he recalls. “I hoped it would work to use a conversational tone.” He did take a very organized approach, which undoubtedly laid a firm foundation to this conversation: he spent more than a year gathering ideas and assembling several outlines before he came to terms with a strategic framework he believed would be engaging to readers. Then he began “talking.”

2. Gregg didn’t know anything about the publishing process. Once the decision to produce a book had been made, Gregg began to call around to some publishers he thought might be interested in his book, and possibly publishing it. After learning about how lengthy the typical royalty publishing cycle is and that it could be up to two years before a printed book came off the press, he decided to self-publish. “My company was growing quite rapidly and I had the manuscript 90 percent completed. I suggested to my leadership team at Brand Integrity that we simply needed to get this book designed, illustrated and published in four months or less. I spoke to a few people in the publishing industry and they felt my time line was a bit too aggressive.”

3. Gregg chose a designer who had never designed a book. When he mentioned the project to the man who had designed his logo and other marketing materials, graphic artist James Wondrack (Wondrack Design, Inc) said, “I could probably do it.” Holding up a booklet he’d designed a few years back, he said, “These are kind of like books!” From that inauspicious beginning, Wondrack dove into the project–and probably found a much deeper hole than he first expected. When he came back with a sample layout, Lederman was impressed. “He made the book look like our company.” Since the audience for the book was their clients and potential clients, the book needed to express the company brand. Having the designer who gave the company its identity also design the book made perfect sense. They were on their way…

4. Gregg asked the designer if he was an illustrator. When Gregg told his graphic artist he needed 50-75 cartoons to illustrate concepts in the book, Wondrack replied, “I’m not an illustrator, but I’ll put out some feelers.” When they next met and he showed Gregg some cartoons, Lederman loved them and asked, “Who’s the illustrator?” Wondrack admitted, “I did ‘em myself.” This non-illustrator was delivering cartoons that were perfect for the book, and saving lots of time in the process, keeping the project on track.

5. Gregg didn’t feel qualified to evaluate the creative aspects of the project. So, he began bringing the company’s Project Manager into the book meetings. You guessed it–Courtney Minnick had never worked on a book before either, but her input and assurance that the book’s layout and drawings were, indeed, excellent gave Gregg the confidence to move on. “Courtney’s project management skills were excellent, so I thought, what could be so hard about managing a book publishing project? I got a slap of reality when I showed up to a meeting a few weeks later and asked Court, ‘Who is going to print this book?’ You should have seen the look on her face!” Knowing it was time to find a way to have the book manufactured, Gregg asked James if he knew of any printers. He suggested meeting with a local print broker who he regularly used for marketing materials.

6. Do we even need mention that the print broker had no prior book experience? Keeping the project local (all parties involved to this point are located in the Rochester area) and on time was important, so when print broker Tom Barton explained he had lots of experience, but not with books, Lederman hired him on the spot. “I had given up on having any experienced team members at this point. In fact, it seemed quite obvious to me that the ticket to getting on our project team was to have no experience at all. Tom Barton (GCR Communications) did a fine job getting up the learning curve on what is involved in printing a two-color book and getting it bound. He managed the process to near perfection (as far as I could tell) and most importantly, he got the book to the press, had it bound and delivered sample copies to us with one day to spare against our 120-day time line.”

7. Finally, you can imagine what the P.R. candidate Gregg interviewed said when he described the project. “I’m not a book publicist!” She was hired immediately, of course.

The Achieve Brand Integrity book has done wonders for the firm Brand Integrity by enhancing its ability to share insights with leaders who are interested in transforming their companies’ work cultures and the experiences they deliver each day to employees and to customers. To meet demand, the team is currently in the process of reprinting the book, and Gregg anticipates writing a sequel. “Using an inexperienced team worked to our advantage the first time around. I’m hoping the only ‘unknown’ that’s left to uncover this next time will be how many copies we’ll sell”.

* * * * *
About Brand Integrity and Gregg Lederman: Brand Integrity, Inc. is a brand strategy practice specializing in employee performance.

“While most brand agencies focus on putting brand promises in print, online or on the air, we focus on putting them into every employee’s beliefs, behaviors and actions.

Our team of seasoned professionals works daily with leading companies in their fields to help them close the gap between their business strategy and the employee behaviors that will bring it to life.”

Gregg Lederman, Founder and Partner: Gregg Lederman is an unforgettable expert who provides the path to creating high-performance work cultures and sustainable results. As the founder of Brand Integrity, Gregg works with many of today’s leading companies to define and execute performance based strategies that drive culture transformation.

Gregg’s valuable insights are documented in his published book, Achieve Brand Integrity, which offers practical and inspirational advice for everyone who has a stake in orchestrating strategy development and change in their company. He also shares his knowledge as a regular business columnist for Gannett Newspapers (Democrat & Chronicle), and as an adjunct faculty member for MBA students at the University of Rochester’s William E. Simon Graduate School of Business Administration.

Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
by Gregg Lederman
$29.95; Hardcover; 225 pages
ISBN-10: 0979587506 (June 2007)

Axiom Awards Announce Inaugural Winners

June 9, 2008

Announcing the Results of the First Annual Axiom Business Book Awards
“Recognizing and promoting the world’s best business titles.”
Jenkins Group Inc. is proud to announce the final results of the first annual, 2008 Axiom Business Book Awards, designed to honor the best business books of the year, along with their authors and publishers.

The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are a very well-read and informed segment of the population, eager to learn about great new books that will inspire and inform them, and help them improve their careers and businesses.

Nearly 400 entries were received in this inaugural year of our contest; the largest categories in terms of participation were Leadership, Entrepreneurship, and Success/Motivation, in that order. The big winners among publishers are Portfolio/Penguin with 5 medals; Wiley with 4; and Free Press and Bloomberg with 3 medals apiece.

Results are listed below, by category, with Gold, Silver and Bronze medal designations.

Congratulations to all!

1. Career (job search, career advancement)

Gold (tie): Double Outsiders: How Women of Color Can Succeed in Corporate America, by Jessica Faye Carter, J.D., MBA (Jist Works) and No More Ramen: The 20-Something’s Real World Survival Guide, by Nicholas Aretakis (Next Stage Press)

Silver: Get Ahead by Going Abroad: A Woman’s Guide to Fast-track Career Success, by C. Perry Yeatman & Stacie Nevadomski Berdan (HarperCollins)

Bronze: When Your Parents Sign the Paychecks: Finding Career Success Inside or Outside the Family Business, by Greg McCann (Jist Works)

2. Sales (sales skills, negotiating, closing)

Gold: Think Like a CEO, by Mark Kuta, Jr. (Flow Publishing)

Silver: Trust-Based Selling, by Charles H. Green (McGraw-Hill)

Bronze: The Entrepreneurial Conversation, by Edward G. Rogoff & Michael Corbett with Perry-Lynn Moffitt (Pinnacle Books)

3. Leadership

Gold: Conscious Business: How To Build Value Through Values, by Fred Kofman (Sounds True)

Silver: Judgment: How Winning Leaders Make Great Calls, by Noel M. Tichy and Warren G. Bennis (Portfolio/Penguin Group)

Bronze: Leaders’ Playbook, by Reldan S. Nadler, Psy.D. (Psyccess Press); Traction: Get a Grip On Your Business, by Gino Wickman (Entrepreneurial Operating System); Surrounded by Geniuses, by Dr. Alan S. Gregerman (Sourcebooks); Creating WE: Change I-Thinking to We-Thinking & Build a Healthy Thriving Organization, by Judith E. Glaser (Platinum Press)

4. Communication Skills/Networking

Gold: Perform at Your Best: Acting Techniques for Business, Personal & Social Success, by Jane Marla Robbins (Plain White Press)

Silver: Talk To Me, by Dr. Dennis O’Grady (New Insights Communications)

Bronze: Trust and Betrayal in the Workplace, by Dennis S. Reina, Ph.D. and Michelle L. Reina, Ph.D. (Berrett Koehler)

5. Business Ethics

Gold: The Seven Signs of Ethical Collapse, by Marianne M. Jennings, J.D. (St. Martins Press)

Silver: Branded!: How the Certification Revolution is Transforming Global Corporations, by Michael E. Conroy (New Society Press)

Bronze: The Truth About Trust in Business, by Vanessa Hall (Entente); Ethical Markets: Growing the Green Economy, by Hazel Henderson with Simran Sethi (Chelsea Green)

6. Operations Management/Productivity/TQM

Gold: A Field Guide to Consulting and Organizational Development, by Carter McNamara, MBA, PhD (Authenticity Consulting LLC)

Silver: The Power of Paradox, by H. Evan Woodhead (Hasley Enterprises)

Bronze: Traction: Get a Grip on Your Business, by Gino Wickman (Entrepreneurial Operating System); The Halo Effect, by Phil Rosenzweig (Free Press)

7. Human Resources/Employee Training

Gold: Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits, by Gregg Lederman (B@W Press)

Silver: Growing Great Employees, by Erika Andersen (Portfolio/Penguin Group)

Bronze: The Retailer’s Roadmap to Success, by Andy Buyting (GVP Publishing); HR Excellence, by Scott Weston (Excellence Media)

8. Entrepreneurship

Gold: From Edison to iPod: Protect Your Ideas and Make Money, by Frederick Mostert & Lawrence E. Apolzon (Dorling Kindersley Ltd.)

Silver: Get Smarter: Life and Business Lessons, by Seymour Schulich with Derek DeCloet (Key Porter Books)

Bronze: My Painting is Done, Now What Do I Do?, by Suzie Seerey-Lester (Mermaid Press); Running a Bar for Dummies, by Ray Foley and Heather Dismore (Wiley Publishing)

9. Philanthropy/Charity/Nonprofit

Gold: Forces for Good: The Six Practices of High-Impact Non-Profits, by Leslie R. Crutchfield and Heather McLeod Grant (Jossey-Bass)

Silver: Momentum: Igniting Social Change in the Connected Age, by Allison H. Fine (Jossey-Bass)

Bronze: Migrating from Innovation to Entrepreneurship: How Non-Profits are Moving toward Sustainability and Self-Sufficiency, by Jerr Boschee (Encore! Press)

10. Accounting/Taxes

Gold: Basic Accounting Concepts, Principles, and Procedures: Volume 1, Building the Conceptual Foundation, by Gregory R. Mostyn (Worthy & James Publishing)

Silver: Basic Accounting Concepts, Principles, and Procedures: Volume 2, Applying Principles and Procedures, by Gregory R. Mostyn (Worthy & James Publishing)

Bronze: International Aspects of Individual U.S. Tax Returns, by Paula N. Singer, Esq. (Windstar Publishing)

11. Economics (micro, macro, global finance)

Gold: The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World, by Antoine van Agtmael (Free Press)

Silver: Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott and Anthony D. Williams (Portfolio/Penguin Group)

Bronze: The Economics of Happiness: Building Genuine Wealth, by Mark Anielski (New Society Publishers)

12. Personal Finance (estate planning, debt management)

Gold: The Lies About Money, by Ric Edelman (Free Press)

Silver: Life is Short, Art is Long, by Michael Mendelsohn with Paige Stover Hague, Esq. (Wealth Management Press)

Bronze: The Quiet Millionaire: A Guide for Accumulating and Keeping Your Wealth, by Brett Wilder (FMG Publishing)

13. Investing (stocks, bonds, hedge funds, options, futures)

Gold: Polar Perspectives, by David Bensimon (Polar Pacific)

Silver: Bonds: The Unbeaten Path to Secure Investment Growth, by Hildy Richelson & Stan Richelson (Bloomberg)

Bronze: The Options Playbook, by Brian Overby (TradeKing)

14. Retirement Planning

Gold: Practicing Financial Planning for Professionals, by Sid Mittra and Anandi P. Sahu with Robert A. Crane (Rochester Hills Publishing/publishnow.net, Inc.)

Silver: Retirement Income Redesigned: Master Plans for Distribution, edited by Harold Evensky & Deena B. Katz (Bloomberg)

Bronze: The Complete Guide to Planning Your Estate, by Sandy Baker (Atlantic Publishing)

15. Coaching/Mentoring

Gold: Mentor: The Kid & the CEO, by Tom Pace with Walter Jenkins (MentorHope Publishing)

Silver: Motivator Teacher Shrink: How to Attract and Develop Highly Successful Salespeople, by Bob Teichart (Motes Publishing)

Bronze: The ABC’s of Leadership, by Douglas R. Bender

16. Success/Motivation

Gold: The Dip: A Little Book that Teaches You When to Quit (and When to Stick), by Seth Godin (Portfolio/Penguin Group)

Silver: The Age of Speed: Learning to Thrive in a More-Faster-Now World, by Vince Poscente (Bard Press)

Bronze: Lasting Contribution: How to Think, Plan, and Act to Accomplish Meaningful Work, by Tad Waddington (B2 Books/Agate); Women & Money: Owning the Power to Control Your Destiny, by Suze Orman (Spiegel & Grau)

17. Advertising/Marketing/PR/Event Planning

Gold (tie): Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, by Lois Kelly (Amacom) and Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz (Kaplan Publishing)

Silver (tie): Press Releases Are Not a PR Strategy: An Executive’s Guide to Public Relations, by Linda B. VandeVrede (VandeVrede Public Relations) and Now Is Gone, by Geoff Livingston with Brian Solis (Bartleby Press)

Bronze: The Science of Spiritual Marketing: Initiation Into Magnetism, by Andrea Adler (Prasad Publishing)

18. Branding (corporate history, anniversary, promo)

Gold: Timber Frames: Designing Your Custom Home, by Jeremy Bonin with Rebecca Sandiford (The Heliconia Press)

Silver: Responsible to the Earth: The Remarkable History of the Port Blakely Companies, by Ross Yockey & L. Beth Yockey (Abecedary Press)

Bronze: A Legacy of Trust: The Story of FCCI, by E.L. Wilks (Legacies & Memories)

19. Self-Employment/Home-Based Business

Gold: The Writer Within You: A Step-by-Step Guide to Writing and Publishing In Your Retirement Years, by Charles Jacobs (Caros Books)

Silver: Bankable Business Plans (2nd Edition), by Edward G. Rogoff (Rowhouse Publishing)

Bronze: Full-Time Woman, Part-Time Career, by Karen Steede Terry (CMS Press)

20. Real Estate (buying, investing, management)

Gold: Foreclosure Investing for Dummies, by Ralph R. Roberts with Joe Kraynak (Wiley Publishing)

Silver: Flipping Confidential: The Secrets of Renovating Property for Profit in Any Market, by Kirsten Kemp (Wiley Publishing)

Bronze: Lawyers Are Liars: The Truth About Protecting Our Assets! , by Mark J. Kohler (Life’s Plan Publishing)

21. Business Reference (legal, how-to)

Gold: International Petroleum Encyclopedia 2007, edited by Joseph Hilyard (PennWell)

Silver: The Restaurant Manager’s Handbook, by Douglas Robert Brown (Atlantic Publishing)

Bronze: Reverse Mergers: Taking a Company Public Without an IPO, by David N. Feldman (Bloomberg)

22. Memoir/Biography

Gold: The House of Mondavi: The Rise and Fall of an American Wine Dynasty, by Julia Flynn Siler (Gotham Books/Penguin Group)

Silver: Small Town Showdown, by Eileen Umbehr (Xulon Press)

Bronze: Northern Tigers: Building Ethical Canadian Corporate Champions, by Dick Haskayne with Paul Grescoe (Key Porter Books)

23. Business Fable

Gold: Sell the Feeling: The 6-Step System that Drives People to Do Business with You, by Larry Pinci & Phil Glosserman (Mindworks Media)

Silver: The Dream Manager, by Matthew Kelly (Hyperion)

Bronze: Juggling Elephants: An Easier Way to Get Your Most Important Things Done – Now! , by Jones Loflin and Todd Musig (Portfolio/Penguin Group); Ask Dr. Mac: Take the Journey to Authentic Leadership, by Greg Giesen (GGA Inc. Publishers)

24. International Business/Globalization

Gold: The Culture of Collaboration: Maximizing Time, Talent and Tools to Create Value in the Global Economy, by Evan Rosen (Red Ape Publishing)

Silver: World Inc.: Businesses Are Now More Powerful than Government, by Bruce Piasecki (Sourcebooks)

Bronze: Doing Business in China for Dummies, by Robert Collins, MBA and Carson Block, Esq. (Wiley Publishing)

25. Technology/Computers

Gold: Flash CS3 Professional with Rich Shupe, by Rich Shupe (lynda.com)

Silver: Fundamentals of Performance Engineering: You can’t spell firefighter without IT, by Keith Smith and Bob Wescott (HyPerformix Press)

Bronze: Big Bim, Little Bim: The Practical Approach to Building Information Modeling, by Finith Jernigan (4Site Press)

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