Heard It Through The Grape Vine

 Communication has long been the cornerstone of successful business, but the way in which one communicates has proved to be even more pivotal. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly stresses the art of honest conversation and truly listening to one’s customers in an effort that earned her a gold medal in our Advertising/Marketing category. Kelly argues that this open communication allows companies to become aware of their clients’ needs and identify what is important to them. She provides readers with all they need to facilitate meaningful discussion, connect on an emotional level, and accomplish their marketing goals.  

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Tags: advertising, axiom, books, business, communication, marketing

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